Los Turistas is a softball team comprised of mostly latino youth. The client requested a look reminiscent of the LA Dodgers logo. The design picks up on some of the Dodgers visual distinctness while also creating a unique look.
The custom typography resembles something similiar to old signage located in Mexico which relates back to the ethnicity of the players. The cuts in the type correlate with the lines of the baseball tail helping to create a unified and cohesive graphic. The color palette also follows the retro inspiration.