The Uniform Club is a local business located in Edmond Oklahoma. They provide school uniforms for both public and private schools.
The concept of the design is to mimic a school crest. Instead of creating a traditional crest I decided to focus on a shirt pocket. The pocket directly communicates the clothing that The Uniform Club provides and also resembles a simplified crest you might see as a patch on a school uniform.
The color green is used because of its association with learning, growth, and safety. It is also a color closely associated with "going" and/or "continue". Since this is a school uniform provider, the idea of continuing with education made green a good color choice; It also helped give the shop a fun and contemporary first impression.