Oklahoma Museum Network is an organization that brings science to children in the most rural parts of Oklahoma. It is a "network" because 5 Oklahoma museums are a part of this organization. They have a customized tour bus that travels to areas where kids may not have access to a science center.

The organization provides hands-on learning. This became the focus and main selling point. All the letters have a hand or hands incorporated into them except for three: U, S, and E. This serves two purposes; First, it keeps the logo from being too busy with hands in every letter. Second, it pulls out the word USE which directly communicates the idea of young kids "using" the exhibits.

I downplayed Oklahoma and network allowing museum to shine as the most important word. The different colors are fun, energetic and kid friendly.

Oklahoma Network is a serif typeface to communicate professionalism and credibility. I rounded some of the letter-forms to match the rounded type treatment of museum. Also, you can see "test tubes" in some of the letter forms. This was not intentional, but ended up being a fun detail and great selling point.