Chase Bank had a promotion which gave new customers a $100 sign-up bonus for opening a new checking account. To advertise this promotion, a brochure with a custom gift card was mass mailed to the public.

The cover focuses on a close-up of Bejamin Franklin from the $100 bill. The chase logo was used to make the $100 dollar typography. This was also applied to the inside of the mailer which you can view by clickin on the image above.