Oklahoma Museum Network
Logo for a group of Oklahoma Museums that travel the state and teach children science through the use of hands-on exhibits.
To start, I focused on the word “museum”. The typeface is a thick sans with rounded edges. This makes the logo appear soft and safe; no sharp corners for children to hurt themselves on. The different colors strengthen the child-like aesthetic, and the hands cutting into the letterforms visually reinforce the fact that the exhibits are hands-on.
“Oklahoma” and “Network” are set in a standard serif typeface to contrast with the playfulness of “museum”. Some of the ends are rounded to mimic beaker silhouettes, as well as tie back into the rounded ends of the word “museum”.
Lastly, the letters “USE” in “museum” remain unaltered to further stengthen the fact that this organization uses hands-on teaching tools in order to educate children.