Logo for a group of Oklahoma museums that travel the state and teach children science through the use of hands on exhibits.

To start, I focused on the word “museum”. The typeface is a thick sans with rounded edges. This makes the logo look soft and safe; no sharp corners children can hurt themselves on. The different colors strengthen the child-like look, and the hands cutting into the letter forms visually reinforce the fact that the exhibits are hands-on.

“Oklahoma” and “Network” are set in a standard serif typeface to contrast with the playfulness of “museum”. I rounded some of the ends of the letter forms to create subtle beaker silhouettes, as well as to tie back into the rounded ends of the word “museum”.

Lastly, I kept the letters “USE” in “museum” unaltered to further strengthen the idea that this organization use hands-on teaching tools in order to educate children.