Logo for a company that makes a children’s chew toy that attaches to a car seat.

The product is a rubber ring attached to a nylon piece of material that attaches to a car seat. In the logo, the “i” is a visual representation of the actual product. I hand rendered the typography to communicate the youthfulness of the product. The “C” is illustrated to look like it is chewing on the “H”, and the “W” is supporting the “E” like a car seat supports a child. Psychology tell us the color red makes you hungry. This is why many fast food logos utilize the color red. Since this is a toy designed to be chewed on, red was an obvious choice.